If you want to get your web page ranking high in the search engine, you need to start by getting the attention of the search engine spiders so that they can index it. In order to get the spiders’ attention, your website needs to be designed in a way that draws the spiders back on a regular basis to index your pages and ensure that people who are looking for your keywords can find your site. This article will offer some easy tips that will enable you to keep the search engine spiders repeatedly coming back for more – which will result in better indexing of your web pages, and higher search engine rankings.
The first and perhaps most important thing to do is to ensure that your site repeatedly posts fresh content, which is the primary food upon which search engine spiders love to feed. Remember this rule: if you can keep them well fed, the spiders will keep coming back for more. To do this, you should have a blog that you post to several times a week – if not daily. You can use Ping-O-Matic or AutoPinger to ping your blog and thus notify the search engine spiders that there is fresh food to be had. A simple link to your website posted at the end of your article is all it takes to let the spiders know that food is being served on your site.
You should also be sure to maintain the accuracy of your site map. Search engine spiders appreciate the website that hands them a map when they first arrive – it makes their job easier, and helps them to efficiently index even the deepest pages on your site.
Never forget that the spiders can only index the pages that they can find. To avoid the possibility of the search engine spiders missing certain pages on your site, it is a good idea to place a site map on your main directory and any sub-directories. Many websites also use important keyword links near the very bottom of each page of their site to help direct the spiders to the relevant keyword-rich content.
The important thing to remember about content is that it should contain the important keywords that you know your visitors will be searching for to find your products. With that in mind, choose the words that have the most relevance to your website’s offerings. Obviously, your keywords should include the name of your business, as well as the product that is being sold. However, while you want to work your keyword terms into the content of your web site, it is important to do it in a way that sounds natural. Because of that, you don’t want to use the keywords too often, or place them in sentences in which they sound unnatural.
You will have some work to do to ensure that you reach the top of the search engine rankings, because no matter how unique you think your niche market is, the odds are that you will have competition to get to the top of those rankings. Even more important, once you reach the top you will have to work just as hard to stay there. With the right approach and effort, however, you can have search engine success in any niche.
Keep in mind as you develop your strategy that every niche has its own unique obstacles to reaching the top of the search engines. There are those that give more credence to older links, and others that require content to age like cheese before they receive their day in the sun. Your best bet is to provide the best content and the smartest strategy that you can, and just know that if you are doing the right things, success will follow.